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powerful fun!

SocialMovement is an instructor-led strength and balance group exercise class format for older adults that utilizes fun, unique peer interaction exercise routines set to powerful, motivating music. The SocialMovement class consists of a combination of simple, pre-choreographed routines and routines that are created by the participants through the use of an interactive 42" touch screen computer.

Booth # 331

SPECIAL IHRSA Pricing - Available March 9 - 23 ONLY!


The concept and the class were originated in California where it became an immediate hit with the older adult participants at the club where it originated. Now SocialMovement, LLC is proud to offer this format to fitness facilities nationwide.

Facilities need only supply handheld dumbbells and step platforms with risers for the brief seated portions of the class. The SocialMovement Complete Class Package includes everything else that is needed to offer the program - including online training, testing and certification for up to two instructors, two copies of the instructor workbook, a 42" monitor with touch screen overlay fully loaded with the interactive SocialMovement software, an assortment of 25 resistance tubes, 25 small exercise balls and 25 foam light sticks which are used for small muscle and joint warm ups.

SocialMovement differs from many older adult fitness programs in that it is a music-driven format. Every routine (or electronic routine board) in SocialMovement is designed to match the theme of the song that accompanies it.

Participants might go to the 42" touch screen monitor and tap a poker hand on the display. The display will then flip the cards over to reveal a set of exercises that will then be sequenced and performed while a fitness version of Kenny Rogers' The Gambler plays in the background.

Another routine features students facing each other and attempting to mirror each other's movements as the instructor cues a large muscle group warm-up - all while the fitness version of Michael Jackson's Man in the Mirror provides musical motivation.

The emphasis on the music in the SocialMovement program works to effectively increase the entertainment value of the program increasing participant enjoyment, motivation and retention.

Another fundamental difference with the SocialMovement program is that there are no restrictive requirements made upon the facilities that choose to offer it. Many older adult programs require that facilities offer free memberships to their participants in addition to requiring that facilities designate a special coordinator to handle the administrative duties of tracking and reporting on the class attendance. Most of these programs require that the facilities provide costly and space-consuming chairs for all participants, as well.

None of these restrictions apply to the SocialMovement program.

More than 99 million individuals in the U.S. are 50 years of age and over according to the U.S. Census Bureau.

While past generations may have been comfortable crossing the threshold into middle age and beyond while being referred to as "seniors" or "silver", many of today's older adults will not be as accepting of such stereotypical geriatric labels.

In addition, 10,000 Baby Boomers will turn 65 today, and about 10,000 more will cross that threshold every day for the next 19 years.

Don't miss out on the opportunity to profit from this burgeoning population!

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